Over the past few days, I’ve been reflecting back over 2015 and the different projects I’ve worked on and the authors I’ve supported to publish their book. One self publishing project I’ve been very proud to have been involved in was helping my client Cathy Burke (CEO of The Hunger Project Australia) to publish her book: Unlikely Leaders: Lessons from the Village Classroom. This moving and inspirational book – which describes the work that Cathy and others from the The Hunger Project organisation are doing to combat world poverty – has the potential to transform many people’s lives.
Throughout history, it has been through the stories that we tell each other that we shape our own lives and those of our friends, families and communities around us. I firmly believe that inspirational books can act as a powerful vehicle for change within society – providing inspiration, clarifying problems and challenging entrenched thinking patterns. At a critical juncture in your life, the right book can offer you the courage to embark on a new venture, the reality check that you’re not yet ready to embrace change or the quiet affirmation that you’re not alone in your fears or ambitions. An inspirational book can set you on a path to happiness and a successful life.
Reasons for writing an inspirational book
1. Overcoming adversity
During our lives we may have to cope with heartbreaking challenges – the death of a loved one, chronic illness, unemployment or financial difficulties. Sharing what you did to overcome your problems or how your positive attitude uplifted those around you during a challenging time in your life can have a powerful influence on your audience.
2. Personal development
Whether it took you months or a lifetime, we’ve all encountered a powerful learning experience we think might be helpful for others to hear about. Maybe there are things you would have done differently in hindsight or maybe you want to instil hope in others so that they can triumph in their own lives. Your wisdom can help others grow in similar situations.
3. The inspiration of a leader
Has your leadership motivated others to take action? Whatever the actual circumstances, we all have pride-worthy moments of leadership we can share with others to light their path in life.
Sharing your experiences or life story can help readers to identify how you made decisions and why; what wisdom you gained as a result of your particular challenge or journey; and what things made it possible for you to grow and change – transforming into a stronger and more mature person.
Readers want to be able to share your insights so that they have a better understanding of how they can make positive decisions and solve their problems. Even if you are a fiction author, you can write stories that demonstrate how you’ve worked at understanding challenges and give your audience information which they, in turn, can apply in their own lives. Consider your readers as your future self and aim to inspire and encourage them with your words.
My client, Lindy Hardie had a dream to create a beautiful lush garden oasis amidst the red dust of her home town, Blackall in Central Queensland. She then set about chronicling her hard work in diary format in her self published book: Beyond the Dust: a Gardening Journal. Her aim was to share her gardening knowledge and her personal experiences with her family, friends and local rural community.
Authors decide to self publish their book for many different reasons. Some have approached traditional publishing houses to get their book published and are fed up with constant rejection. Others have made the decision upfront to sidestep the judgement of traditional publishers and self publish instead. But authors all have one goal in common: a desire to get their message or story out into the world.
Five good reasons for self publishing your book
1. Traditional publishers won’t accept your manuscript for publication or if they do, they dictate the terms for all aspects of your book
Many successful authors have experienced numerous rejections from publishers before finally getting their manuscript accepted for publication. Every year, traditional publishing houses receive thousands of manuscripts from aspiring authors and will only publish a dozen or so from unknown writers. For this reason, a lot of writers are now opting to self publish their book.
By self publishing your book, you can be actively involved in the whole creative process, and because you have the final say in all decisions about editing, proofreading and book design, your book will turn out exactly the way you want it to.
2. Testing the market to find out if your book will sell
You may have dreamt of becoming a published author but felt anxious that after spending countless hours writing your book, no one will want to read it. Will your book sell successfully?
For many first-time authors, self publishing using digital printing reduces the financial risks associated with book printing. Whereas previously, the only option for self published authors who wanted to print a high-quality book was via offset printing (which usually involves a minimum order of 1,000 books), recent technological advances have meant that the standard of digital printing has dramatically improved. As a result, you can start small and test your market by opting to only print a small quantity of books (most digital printers offer short print run minimums of 100 books, but some will print just 50 books).
3. A subject area or genre that has limited market or niche audience appeal
The subject area or genre of your book may appeal to only a limited market and therefore not be of interest to a large publishing house. Nevertheless, your book may be very engaging to a niche audience and sell very successfully. In this case, digital printing or print-on-demand publishing (POD) may be the ideal option for you to get your story out to your readers.
4. Boosting your career prospects and raising your professional profile
By self publishing a book within your particular industry or field of work, you put in place the groundwork to becoming an authority within your area of expertise. Many writers are now aiming to become ‘authorpreneurs’ whereby their book becomes an essential cornerstone of their business or career. Being published author can open doors to other career opportunities including keynote speaking at conferences and business events, as well as resulting in new sales opportunities.
5. Leaving a legacy for your family or community
All of us have a unique life story to share with the world – complete with ordinary incidents, as well as moments of brilliance, tragedy and humour – that can enrich our families and our communities. Your personal history is as individual as you are, and it can be an invaluable record to hand down to your close relatives, friends and descendants. By writing down and printing your memoirs, you will have created a cherished family heirloom for generations to come.
Whatever your motivation for self publishing, you are more likely to enjoy the publishing process if you commission professional people including editors, typesetters and book cover designers to work with who share your vision for your book.
I’m pleased to announce that another of my self publishing author clients – Alison McGrath – has recently completed her book: Getting the Right balance: a simple guide to people management and recruitment. In addition to fulfilling a long-held personal dream of becoming a published author, Alison’s main motivation for writing her book was to promote the professional expertise she’d gained as a result of many years’ experience working in the human resources and recruitment industry.
Leveraging your intellectual property to best advantage
In today’s online and super-connected world, many small (and, in particular, micro or solo) businesses are based entirely on the knowledge and creative input of the business owner. Whereas in previous decades it wasn’t possible to launch a business without physical premises, products and stock, and employees, now, as an entrepreneur, it is possible to reach out and form networks with people all over the world from a desktop computer in a bedroom (or even from a smartphone). Yet, while blogging and social media are good avenues for business owners to share their knowledge and interact with their market and potential clients, these communication tools are probably not the best method for them to fully harness their intellectual assets and ideas that form the core of their business. Apart from tapping into their knowledge in conversations with clients, many business owners often don’t adequately leverage their intellectual property and utilise it to boost their business success.
Self publishing a book positions you as an expert in your industry
So, as a business owner, what can you do to ensure that the ‘wealth of knowledge’ you possess is put to the best possible use? One of the most effective ways is to write and self publish your own book. While this can seem to like a daunting prospect for anyone who hasn’t yet trodden this path, it is often not as hard as you might think. And, with advent of high-quality digital printing options like Print on Demand, it is so much more affordable than ever before. Moreover, for those business owners who are sought after keynote speakers or presenters at workshops and seminars, it makes perfect sense for them to consolidate their industry expertise and knowledge in the form of a printed book that can then be handed out or offered for sale at business events.
By self publishing your own book, you join that elite rank of ‘published author’ and are (often instantly) perceived as an expert in your particular specialty. In this way, for business owners, publishing a book can offer one of the greatest time-leveraging tools available because it becomes a passive lead generator for you and your company– opening doors and creating opportunities that might not have otherwise presented themselves.
As soon as a writer publishes their first book they are instantly transformed into that mystical realm of becoming a published author. Other people look on in awe from the sidelines and marvel how such a seemingly insurmountable goal was achieved. But, as my self publishing author client Nick Schuster would no doubt agree having now published his first book – Why am I in Pain?: Your journey from pain to relief – it’s relatively easy once you know how.
As with any major undertaking, breaking the self publishing process down into manageable steps makes the procedure far less daunting for first-time authors. With this concept firmly in mind, I’ve developed a 5-step book publishing program which I’ve called the Five ‘C’s of Self Publishing. The aim of my program is to help writers who are wondering what they need to do to convert their Word document into a printed book by guiding them through the complex minefield of book publishing.
So what are the Five ‘C’s of Self Publishing?
The first ‘C’ is the ‘Correct’ or editing phase. To make sure your book is the best it can be, your manuscript should be reviewed by a professional editor. They will check that your writing is 100% free from errors, your narrative flows smoothly, and your tone and style are appropriate for your audience.
The second ‘C’ is the ‘Create’ or interior page formatting and typesetting phase. Most people are familiar with the concept of designing a book cover. However, the inside pages of your book also need to be properly structured and laid out.
The third ‘C’ is the ‘Classify’ or administrative phase. This step involves dealing with the admin side of book production including obtaining an ISBN for your book and applying for the Cataloguing in Publication (CiP) record from the National Library of Australia.
The fourth ‘C’ is the ‘Cover’ or book cover design phase. Contrary to the well-known saying, most people do judge a book by its cover. An effective book cover should reach out and grab your readers’ attention. To do this, your book cover design needs to be creative, eye-catching and, most importantly, give your audience a glimpse of what’s inside.
The fifth ‘C’ is the ‘Check’ or proofreading phase. Proofreading is the final polishing stage in publishing your book. It involves carefully checking for any remaining grammar, punctuation, and spelling errors, as well as any formatting issues or typographical mistakes.
By following these five steps when you embark on your self publishing journey, you can be confident that your finished book will ‘look and feel’ identical to any title produced by a traditional publisher.