In any type of print publication (whether it is a simple advertising flyer, a business document or a printed book) such factors as correct grammar, fluent writing style and proper formatting methods help separate the mediocre from the excellent. By paying attention to...
Our latest desktop publishing client – Australian Red Cross – was looking to redesign their human resource print materials and wanted a unified, eye-catching page layout design that would give their booklets a contemporary corporate ‘look and feel’. The importance of...
Typography is a crucial aspect of any print publication because it serves as an unconscious persuader for your audience. It attracts attention, sets the style and tone of a document, influences how readers interpret the words, and defines the ‘feeling’ of the page –...
Brochures and flyers can be a great way of informing your target market about your product or services as they provide audiences with an immediate and tangible representation of your offerings. Dynamic, well-designed brochures and flyers act as ‘eye-candy’ for...
Most successful organisations recognise the importance of commissioning a professional graphic designer to produce a high-quality corporate identity (including logo, business cards and letterhead) to promote their business reputation and market their products and...
Our latest design project – a free ebook titled, Good publication design: the ten top tips for creating professional print publications – is now available for downloading from our website. Within the ebook, we discuss the essential principles of desktop publishing...
