What is Desktop Publishing?
Desktop publishing (DTP) is the design of professional-looking visual communication and promotional materials. Using specialist design software (including Adobe InDesign, Illustrator and Photoshop), desktop publishers are able to create high-quality publications such as business cards, letterhead, brochures, flyers, newsletters, catalogues, technical manuals, advertisements, or any other type of printed collateral.
Most people are able to create basic documents themselves using a word processing program such as MS Word. However, for more complex documents or presentations, desktop publishers have the required knowledge and skills using specialist page layout programs such as Adobe InDesign to create polished publications. Professionally-produced documents that consistently promote an organisation’s brand identity, logo, colours and font style across all its marketing materials help to project the right ‘look and feel’ to potential clients and customers.
The Right Tool for Your Page Layout Project
It really is a case of ensuring that you use the right tool for the job. MS Word is perfect for any word processing task and for producing documents which are predominately text-based. It is a good option for creating simple pages with a straightforward layout that require frequent updating. However, for creating page layout designs comprised of a mixture of text and graphics, MS Word is challenging to use (i.e. placed images often seem to ‘jump around’ (or off) the page with the slightest change to the text or layout). In contrast, using professional DTP software such as Adobe InDesign gives desktop publishers a lot of control over the final outcome and so they are able to produce sophisticated, professional-looking publications relatively easily. The end result is the creation of a press-ready PDF file that can be used for digital or offset printing.
How We Can Help You
At Epiphany Editing & Publishing, our desktop publishing expertise covers such areas as page layout design, image editing, typography (font selection), graphic design, and typesetting services. We can assist businesses or individuals to produce effective, eye-catching publications that fulfil your promotional and/or marketing requirements.
If you are a business owner needing professional-looking corporate or marketing documents, a student requiring help with formatting your written work, or an author wanting to self publish your book manuscript, take advantage of our desktop publishing expertise and contact us today.
Brochure & Flyer Design
Are you aiming to make a great first impression so you can win new clients or close more sales? Do you need to add polish and a professional finish to your current brochure or flyer so you stand out from the crowd?
At Epiphany Editing & Publishing we can understand the importance of creating brochures and flyers that are clear, concise and attractively presented. A well-designed brochure or flyer is an effective and affordable way of delivering key information to your target audience.
Let us help you to produce a professional-looking publication that ensures you always put your best foot forward.