What is Desktop Publishing?
Desktop publishing (DTP) is the design of professional-looking visual communication and promotional materials. As people usually find visual content more engaging, it makes good business sense for organisations to ensure they have well-designed print and digital publications to advertise their services and/or products and communicate their message more effectively.
Specialist design software (including Adobe Indesign, Illustrator and Photoshop) enables professional desktop publishers to create high-quality publications that consistently promote an organisation’s brand identity, logo, colour palette and font style across all its marketing materials and help to project the desired ‘look and feel’ to potential clients, customers and partners.
The Right Tool for Your Page Layout Project
Most people are able to create basic documents themselves using a word processing program such as Microsoft Word. However, for more complex documents or presentations, desktop publishers have the necessary expertise to create polished, attractive publications using specialist page layout software programs such as Adobe Indesign.
It really is a case of ensuring you use the right tool for the job. Microsoft Word is ideal for any word processing task which involves producing a document that is predominantly text-based or for creating simple pages with a straightforward layout that require frequent updating. However, for page layout designs consisting of a mixture of text and graphics, Microsoft Word is challenging to use and produce a satisfactory result. This is because placed images often seem to ‘jump around’ the page as soon as you make any changes to the text or layout. In contrast, using professional DTP software such as Adobe Indesign offers a lot more control over the final outcome for any page layout project. In this way, experienced desktop publishers are able to produce sophisticated, professional-looking publications. Moreover, the end result is a press-ready PDF file which meets the required specifications for digital or offset printing.
How We Can Help You
Professional typesetting and page layout of text and images (such as photographs, line illustrations, maps, diagrams, charts and tables) are key to the success of any publication.
At Epiphany Editing & Publishing we are committed to helping our clients to produce high-quality business or research publications by providing high-quality and affordable page layout and formatting services. To ensure that your content is clear and communicates your intended message, we advise you on all written and graphic aspects of your document, including :
- selection of optimal typefaces
- correct leading (spacing between lines), hyphenation and text justification settings
- heading hierarchy levels (i.e. headings and subheadings font style and weight)
- image resolution quality and sizing
- text and image balance and contrast.
From image positioning through to text and paragraph formatting, we can help you to create a high-quality publication that will impress your readers and ensure your work has an aura of credibility and professionalism.
Desktop Publishing Projects For Our Clients
Types of desktop publishing projects we have undertaken for our clients include:
- Information memorandums
- Product guides
- Research reports
- Business white papers
Don’t short change yourself with an amateurish or shoddily designed publication which doesn’t present your message in a favourable light. To ensure you put your best foot forward, contact us today to find out how we can create a layout design that will ensure your publication shines.
CLIENT DESKTOP PUBLISHING PROJECTS
Below are some desktop publishing projects we have undertaken for our clients. For further examples of our desktop publishing projects, check out our Portfolio webpage.