What is Desktop Publishing?
Desktop publishing (DTP) is the design of professional-looking visual communication and promotional materials. Using specialist design software (including Adobe InDesign, Illustrator and Photoshop), desktop publishers are able to create high-quality publications such as brochures, flyers, newsletters, catalogues, technical manuals, advertisements, or any other type of printed collateral.
Most people are able to create basic documents themselves using a word processing program such as Microsoft Word. However, for more complex documents or presentations, desktop publishers have the necessary expertise to use specialist page layout programs such as Adobe InDesign to create polished publications. Professionally-produced documents that consistently promote an organisation’s brand identity, logo, colours and font style across all its marketing materials help to project the right ‘look and feel’ to potential clients and customers.
The Right Tool for Your Page Layout Project
It really is a case of ensuring you use the right tool for the job. Microsoft Word is ideal for any word processing task which involves producing a document that is predominately text-based. It is a good option for creating simple pages with a straightforward layout that require frequent updating. However, for creating page layout designs comprised of a mixture of text and graphics, Microsoft Word is challenging to use. This is because placed images often seem to ‘jump around’ the page as soon as you make a small change to the text or layout. In contrast, using professional DTP software such as Adobe InDesign gives desktop publishers a lot more control over the final outcome which means that they are able to produce sophisticated, professional-looking publications. The final outcome is a press-ready PDF file which can be used for digital or offset printing.
How We Can Help You
At Epiphany Editing & Publishing, our desktop publishing expertise encompasses such areas as page layout design, image editing, typography (font selection), graphic design and typesetting projects. We help organisations or individuals to produce effective, eye-catching publications that fulfil their promotional and/or marketing requirements.
If you are a business owner needing a professional-looking flyer, brochure or other corporate document; a student requiring help with formatting your written work; or an author wanting to self publish your book manuscript, contact us today for desktop publishing assistance.