Most successful organisations recognise the importance of commissioning a professional graphic designer to produce a high-quality corporate identity (including logo, business cards and letterhead) to promote their business reputation and market their products and services. Using professional desktop publishing software such as Adobe Photoshop, Illustrator and InDesign, graphic designers are able to create an outstanding end result that looks polished and authoritative.
Professionally designed letterhead: vital to business credibility
A well-designed letterhead is a critical part of establishing yourself as a viable company or professional. Business letters printed on professionally-designed letterhead give your business name and standing a boost. Moreover, letterhead that contains your company’s name and contact information makes your organisation more memorable to current and potential clients.
Unfortunately, many small and start-up businesses are not able to afford expensive printing costs and so are forced to forgo professionally-produced paper letterhead. Likewise, the reliance on email these days for a large percentage of business correspondence means that printed letterhead is often not considered necessary. Fortunately, Microsoft Word can come to your aid in the form of professional-looking letterhead templates based on InDesign custom-designed files.
Using Microsoft Word templates to convert custom-designed letterhead
The key to creating a letterhead template that maintains the look of professionally-designed corporate stationery is to use Microsoft Word’s absolute position option when placing images. Also, you should ensure that editing of any text or graphics is restricted via the header and footer layouts. In addition, it is important to have a high resolution file of your company’s logo already uploaded onto your computer’s hard drive. Business logos and other images need to be converted into either of the two high-resolution image file formats that Microsoft Office programs understand best: PNG for rasters, and EMF (Enhanced Windows Metafile) for vectors. This is because more commonly recognised image formats such as PDF, EPS, JPEG and even TIFF files can often cause problems with the final printed output.